Startup Street: This B2B Startup Has Inked A Deal With AmazonBusiness

Startup Street: This B2B Startup Has Inked A Deal With AmazonBusiness



Nuoaura’s Deal With AmazonBusiness

 An employee uses a laptop computer at an office. (Photographer: Asim Hafeez/Bloomberg)
An employee uses a laptop computer at an office. (Photographer: Asim Hafeez/Bloomberg)

Business-to-business startup Nuoaura will be a supplier for AmazonBusiness, said its Founder and Chief Executive Officer Sharad Jaiprakash.

AmazonBusiness offers office supplies to businesses. It’s not clear when it will launch in India. Emailed queries to Amazon India over the weekend didn’t elicit any response.

Nuoaura is a one-stop-shop that provides office supplies to companies such as Tata Group, Tesco, Xerox and many more. It is also the sole supplier for everything from laptops to stationary for Amazon India’s internal use.

Launched in January last year with an internal funding of Rs 20 lakh, Nuoaura broke even in October 2016, Jaiprakash told BloomergQuint over the phone. The company has offices in Hyderabad, Bengaluru and Chennai and is looking to expand to Pune, Mumbai and Delhi in the next quarter. It also plans enter tier-two cities, he said.

Nuoaura is looking to raise $1 million in its series A round in the next six months to fund its expansion. The startup is in talks with private institutions and lenders such as Axis Bank, HDFC Bank and IDBI Bank, Jaiprakash said.

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